I was attracted to the colorful packaging and and awesome logo.
Quote from Unreal Candy site:
"Our candies contain no artificial flavors, preservatives or hormones; no GMO’s (genetically modified organisms); no hydrogenated oils; and no corn syrup. Instead, we use real sugar, natural oils, and real milk. Also, you don’t need to travel to a fancy health food store or pay a premium to buy our candy, it’s only available where junk food is available."